More than 132 million people in the US have received at least one dose of a covid-19 vaccine, and as of this week, all Americans over 16 are eligible.
But while the US has vaccinated more people than any other country in the world, vulnerable people are still falling through the cracks. Those most affected include people who don’t speak English, people who aren’t internet-savvy, and shift workers who don’t have the time or computer access to book their own slots. In many places, community leaders, volunteers, and even news outlets have stepped in to help.
One of those groups is Epicenter-NYC, a media company that was founded during the pandemic to help neighbors navigate covid-19. Based in the Queens neighborhood of Jackson Heights, which was particularly hard hit by the virus, the organization publishes a newsletter on education, business, and other local news.
But Epicenter-NYC has gone further and actually booked more than 4,600 vaccine appointments for people in New York and beyond. People who want to get vaccinated can contact the organization—either through an intake form, a hotline, a text, or an email—for help setting up an appointment.
Throughout the vaccine rollout, the group has also been documenting and sharing what it has learned about the process with a large audience of newsletter readers.
We spoke with S. Mitra Kalita, the publisher of Epicenter-NYC, who was previously a senior vice president at CNN Digital and is also the cofounder and CEO of URL Media, a network for news outlets covering communities of color.
This interview has been condensed and edited for clarity.
Q: How did you start setting people up with vaccine appointments?
A: It began with two areas of outreach. First, when I had to register my own parents for a vaccine and found the process to be pretty confusing, I immediately wondered how well elderly residents, their friends and neighbors, manage this process. I just started messaging them.
The second was when a restaurant [from our small business spotlight program] reached out and said, “Do you guys know how to get vaccines for our restaurant workers?” Because I had been navigating some of this for the elderly, I started to help the restaurant workers. There started to be a similar network effect. One of the workers at this restaurant has a boyfriend who is a taxi driver; when I helped her, she asked if I could help her boyfriend; then the boyfriend texted me with some of his friends; and it kept spreading in that way.
Q: How is Epicenter-NYC filling gaps in vaccine distribution right now? What is your process like, and who are you helping?
A: We’ve had between 200 and 250 people reach out to volunteer. The outreach efforts range from putting up fliers, doing translations, and calling people to literally booking the appointments.
I don’t care if you’re a Bangladeshi taxi driver in Queens and your cousin is in New Jersey. We’re going to help both of you. A woman on the Upper East Side who’s 102 years old who is homebound and needs a visit is absolutely going to get Epicenter’s help.
What we’re doing now is continuing the route of connecting people to each other and opportunities. There’s a lot of matchmaking going on. We can sort through a list of about 7,500 to 8,000 people who said they need help, and then find places in proximity. We’ve become this wonderful marriage—a centralized operation that also embraces decentralized solutions.
Q: We know that vaccination rates lag in many communities that were hit the hardest. Why is that? What issues and barriers are people experiencing?
A: Just before the latest Johnson & Johnson pause announcement, I said, “We’re at a point where everybody remaining is a special case.”
I think we’ve leapfrogged to vaccine hesitancy without solving for vaccine access. We don’t see a lot of hesitancy, but we do see a lot of concerns over some issues. Number one would be scheduling. We’re dealing with populations that are working two, maybe three jobs, and when they say “I have this window on Sunday at 3 p.m. until maybe 6 p.m., when my next shift starts,” they really mean that’s the only window.
Q: People have been asked to prove who they are, where they work, and where they live in order to qualify for a vaccine. This was especially true when eligibility was more limited. How did you help people face barriers around getting the documents they needed?
A: New York State has been explicit in saying you can still get a vaccine even if you are undocumented. But that messaging doesn’t really match the on-the-ground reality.