One advantage small business has gained over the years is the ready availability of sophisticated technology that was once the exclusive asset of the largest corporations. But with this benefit comes the additional responsibility of proficient management of that technology.
Customers Demand Better Service
Today’s customer has come to expect the greater convenience and efficiency the Internet Age, with online connectivity to company accounts, or at least computerized records, information databases, and customer management systems.
A Technology Breakdown Can Be a Public Relations Nightmare
Managing your technology may not be at the top of your list of important business activities, but perhaps it should be, because how your computers, database, network, phones, etc. are running can make the difference between being seen by your customers as competent and caring about their needs, or inefficient and unconcerned.
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